Anna Kobzar

We’ve all been overwhelmed by our inbox at times. In the age of instant communication, it can often feel imperative to fire off a rapid response, however in our eagerness to reply are we guilty of letting our professional standards slip below the expected level? Does every email response

A strong letter of recommendation can often be the difference between securing a course or job and not. Imagine two near-identical candidates applying for a position, both with very similar academic scores and achievements – one, however, has a glowing personal letter of recommendation from a college professor and the other

Always leave a fantastic impression with these 6 great email farewell message examples! Experts often lament the dying art of letter writing and while it may be true that for most of us that the physical act of putting pen to paper and sending out letters is about as retro

One of the most recent statistics on top email clients today puts Outlook at third place with a 9% market share after iPhone email client and Gmail with a 28% and 26% market share respectively. The data is based on 834 emails opened globally between 1st March and 1st April

Top reasons for an email testing tool With there being so many ways of reaching your customers today, is email marketing still important? First things first; More than half the world (55%) or 4.3 billion people are connected to the internet. To do anything meaningful online, you MUST have

Some pundits claim that email marketing is dead. That could not be further from the truth. And the statistics are showing a very different story! That email marketing has, in fact, evolved with consumers preferring highly curated, and more informative, spam-free emails. And what is even more prominent is that

Despite predictions to the contrary a few years ago, email is still big business. Four billion people worldwide use email. By 2021, the amount of business emails sent and received is expected to be more than 319 billion. The question for marketers in 2019 isn't are you using

Did you know that 93% of B2B marketers use email to distribute content? If you’re a business spending a lot of time on crafting the perfect content for your emails, you want to make sure it lands in your audience’s inbox. The spam folder is the dreaded end

Businesses use aggressive email filters to stop 54 billion unsolicited messages daily. Unfortunately, legitimate marketing emails can become collateral damage in the fight. Inbox placement testing can help messages get to the intended recipients. Jack put the finishing touches on his most remarkable email marketing campaign ever. He’d created