New Year, New Emails: 2019 Email Marketing Strategies You Haven’t Used Yet

Despite predictions to the contrary a few years ago, email is still big business. Four billion people worldwide use email. By 2021, the amount of business emails sent and received is expected to be more than 319 billion. The question for marketers in 2019 isn’t are you using email, but how are you using email?  Email marketing strategies are more sophisticated now, and […]

Inbox or No-Box: What You’re Aiming for During an Inbox Test

Did you know that 93% of B2B marketers use email to distribute content? If you’re a business spending a lot of time on crafting the perfect content for your emails, you want to make sure it lands in your audience’s inbox. The spam folder is the dreaded end for your email campaign, so let’s learn about how […]

Get Testy: What to Know About Inbox Placement Testing

Businesses use aggressive email filters to stop 54 billion unsolicited messages daily. Unfortunately, legitimate marketing emails can become collateral damage in the fight. Inbox placement testing can help messages get to the intended recipients. Jack put the finishing touches on his most remarkable email marketing campaign ever. He’d created a glorious landing page and intricate sales funnels. And it […]

Don’t Skip the Spam Test: Why You Need to Test Your Email Marketing

When you open the inbox on your email, you should be confident that it’s contents are all relevant to you. Unless you signed up on an email list or a part of newsletter group, your email server should automatically detect spam. After giving things a spam test, your email server automatically moves irrelevant emails to a […]

Make an Impact: Tips for Creating a Highly-Effective Email Newsletter

Did you know that your customers are five times as likely to see your message in an email than on Facebook? With the popularity of social media, you might think that you should be focusing all your efforts there, but you’d be wrong.  An email newsletter is a great way to increase engagement with your company. Keep […]

Let Data Work For You: Important Email Marketing Metrics You Need to Analyze

When it comes to email marketing, data should drive your decisions. Email marketing metrics like click-through rate, conversion, and bounce rate can tell you what’s working, and what you need to change to strike success. Not comfortable with email marketing analytics, or unsure of what you should even be looking at? In this article, we’re […]

Don’t Hit Send Until You Run an Email Test

Around 70 percent of businesses use email marketing today. Goals vary, but people use it to share company news, offers, and more. If you’re running an email marketing campaign, you want to be sure it’s actually going to be effective. That’s where an email test comes in. If you’re not testing your emails before you hit send, […]

How to Implement Effective Email Marketing

Here are the key factors that you should consider to build an effective email campaign. 1. Determine the purpose of your email campaign Before you establish an email marketing campaign, know what you want to achieve. There are various reasons for rolling out an email campaign. Do you want to acquire new clients, retain existing […]

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