Grow Your Audience and Scale Your Business in Lockdown

It is is possible to grow your audience and scale your business even in lockdown. Click here to brainstorm your way to a wider audience. Do you want to scale your business during the lockdown? You can feel the impact of the pandemic everywhere you look, from homes to small and large-scale businesses. This prompts most businesses […]

Insider Secrets on How to Write an Effective Email Subject Line

What if nobody was actually reading all of those emails you send out? Using consistent email marketing is a great way to increase web traffic, boost sales, and establish a relationship with your customers. But this will only work if they bother to open the emails you send! What’s the difference between an email they […]

How to always answer emails professionally – with 4 fantastic examples

We’ve all been overwhelmed by our inbox at times. In the age of instant communication, it can often feel imperative to fire off a rapid response, however in our eagerness to reply are we guilty of letting our professional standards slip below the expected level? Does every email response meet your personal levels of diligence? […]

3 Outstanding Email Templates (Request for a Recommendation Letter)

A strong letter of recommendation can often be the difference between securing a course or job and not. Imagine two near-identical candidates applying for a position, both with very similar academic scores and achievements – one, however, has a glowing personal letter of recommendation from a college professor and the other does not; who would […]

Craft the perfect Farewell Email Message

Always leave a fantastic impression with these 6 great email farewell message examples! Experts often lament the dying art of letter writing and while it may be true that for most of us that the physical act of putting pen to paper and sending out letters is about as retro as communication can get, the […]

Outlook Email Marketing: Is Email Testing Optional or a MUST?

One of the most recent statistics on top email clients today puts Outlook at third place with a 9% market share after iPhone email client and Gmail with a 28% and 26% market share respectively. The data is based on 834 emails opened globally between 1st March and 1st April 2019. Considering a record 281 billion business and consumer […]

Email Testing: The Secret to Leveraging Email Marketing

Top reasons for an email testing tool With there being so many ways of reaching your customers today, is email marketing still important? First things first; More than half the world (55%) or 4.3 billion people are connected to the internet. To do anything meaningful online, you MUST have an email address. Some may argue that social […]


Some pundits claim that email marketing is dead. That could not be further from the truth. And the statistics are showing a very different story! That email marketing has, in fact, evolved with consumers preferring highly curated, and more informative, spam-free emails. And what is even more prominent is that emails serve as one of […]

New Year, New Emails: 2020 Email Marketing Strategies You Haven’t Used Yet

Despite predictions to the contrary a few years ago, email is still big business. Four billion people worldwide use email. By 2021, the amount of business emails sent and received is expected to be more than 319 billion. The question for marketers in 2019 isn’t are you using email, but how are you using email? And if you do, what email marketing strategies do […]

Inbox or No-Box: What You’re Aiming for During an Inbox Test

Did you know that 93% of B2B marketers use email to distribute content? If you’re a business spending a lot of time on crafting the perfect content for your emails, you want to make sure it lands in your audience’s inbox. The spam folder is the dreaded end for your email campaign, so let’s learn about how […]

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