Tips

Despite predictions to the contrary a few years ago, email is still big business. Four billion people worldwide use email. By 2021, the amount of business emails sent and received is expected to be more than 319 billion. The question for marketers in 2019 isn't are you using

Did you know that 93% of B2B marketers use email to distribute content? If you’re a business spending a lot of time on crafting the perfect content for your emails, you want to make sure it lands in your audience’s inbox. The spam folder is the dreaded end

Businesses use aggressive email filters to stop 54 billion unsolicited messages daily. Unfortunately, legitimate marketing emails can become collateral damage in the fight. Inbox placement testing can help messages get to the intended recipients. Jack put the finishing touches on his most remarkable email marketing campaign ever. He’d created

When it comes to email marketing, data should drive your decisions. Email marketing metrics like click-through rate, conversion, and bounce rate can tell you what’s working, and what you need to change to strike success. Not comfortable with email marketing analytics, or unsure of what you should even be

Did you know that people send 205 billion emails every day? That is a lot of mail-in people's inboxes. If you have a business or service, chances are that you use email marketing to reach out to people. But with so many emails flooding inboxes every day, how

Around 70 percent of businesses use email marketing today. Goals vary, but people use it to share company news, offers, and more. If you’re running an email marketing campaign, you want to be sure it’s actually going to be effective. That’s where an email test comes in.

It sure can be. And in this article, we’d like to tell you how to send your emails without putting your reputation into jeopardy. We’re living in the digital era where our social interaction, business, professional life is moving rapidly and surely into online space. At this point

Here are the key factors that you should consider to build an effective email campaign. 1. Determine the purpose of your email campaign Before you establish an email marketing campaign, know what you want to achieve. There are various reasons for rolling out an email campaign. Do you want to