Let Data Work For You: Important Email Marketing Metrics You Need to Analyze

When it comes to email marketing, data should drive your decisions. Email marketing metrics like click-through rate, conversion, and bounce rate can tell you what’s working, and what you need to change to strike success. Not comfortable with email marketing analytics, or unsure of what you should even be

The Secret to Writing Email Marketing Content That Actually Converts

Did you know that people send 205 billion emails every day? That is a lot of mail-in people's inboxes. If you have a business or service, chances are that you use email marketing to reach out to people. But with so many emails flooding inboxes every day, how

Don't Hit Send Until You Run an Email Test

Around 70 percent of businesses use email marketing today. Goals vary, but people use it to share company news, offers, and more. If you’re running an email marketing campaign, you want to be sure it’s actually going to be effective. That’s where an email test comes in.

An unfortunate tweet almost cost Elon Musk his career, is sending an email just as dangerous?

It sure can be. And in this article, we’d like to tell you how to send your emails without putting your reputation into jeopardy. We’re living in the digital era where our social interaction, business, professional life is moving rapidly and surely into online space. At this point

How to Implement Effective Email Marketing

Here are the key factors that you should consider to build an effective email campaign. 1. Determine the purpose of your email campaign Before you establish an email marketing campaign, know what you want to achieve. There are various reasons for rolling out an email campaign. Do you want to