Outlook Email Marketing: Is Email Testing Optional or a MUST?

One of the most recent statistics on top email clients today puts Outlook at third place with a 9% market share after iPhone email client and Gmail with a 28% and 26% market share respectively. The data is based on 834 emails opened globally between 1st March and 1st April 2019. Considering a record 281 billion business and consumer […]

Email Testing: The Secret to Leveraging Email Marketing

Top reasons for an email testing tool With there being so many ways of reaching your customers today, is email marketing still important? First things first; More than half the world (55%) or 4.3 billion people are connected to the internet. To do anything meaningful online, you MUST have an email address. Some may argue that social […]

HAVE YOU ALIGNED YOUR EMAIL MARKETING STRATEGIES WITH TODAY’S TRENDS?

Some pundits claim that email marketing is dead. That could not be further from the truth. And the statistics are showing a very different story! That email marketing has, in fact, evolved with consumers preferring highly curated, and more informative, spam-free emails. And what is even more prominent is that emails serve as one of […]

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