New Year, New Emails: 2020 Email Marketing Strategies You Haven’t Used Yet

Despite predictions to the contrary a few years ago, email is still big business. Four billion people worldwide use email. By 2021, the amount of business emails sent and received is expected to be more than 319 billion. The question for marketers in 2019 isn’t are you using email, but how are you using email? And if you do, what email marketing strategies do […]

Inbox or No-Box: What You’re Aiming for During an Inbox Test

Did you know that 93% of B2B marketers use email to distribute content? If you’re a business spending a lot of time on crafting the perfect content for your emails, you want to make sure it lands in your audience’s inbox. The spam folder is the dreaded end for your email campaign, so let’s learn about how […]

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