The Secret to Writing Email Marketing Content That Actually Converts

Did you know that people send 205 billion emails every day? That is a lot of mail-in people’s inboxes. 

If you have a business or service, chances are that you use email marketing to reach out to people. But with so many emails flooding inboxes every day, how can you make yours stand out and convert better?

In this guide, we’ll give you some of the top tips for writing email marketing content that your audience will care about. More importantly, your email will convert better so you can increase your bottom line.

Why You Need Better Email Marketing Content

If you use email marketing and have a list, you want people to read your emails. If they don’t read it, they’ll never see your offers, and you won’t have a chance to make a profit.

With all the subscriptions and spam filling inboxes these days, it’s easy for your emails to get lost in the shuffle. That is why it’s crucial to create emails that stand out and gets their attention. If you want to make money, you need to get them to read your emails and take action. 

Here are some tips to help you craft emails that will convert readers into buyers.

Subject, Subject, Subject

The subject is the most important part of the email. As already stated, people skim through their list of new emails. If something doesn’t look interesting or looks spammy, they’ll delete it without reading it.

You need an important subject line. Make headlines short and catchy so they grab the reader’s attention and make them curious. A good subject line will make the receiver open the email and read the rest. A catchy subject will help you beat the industry-standard 20% open rate. Study your ideal customer and see what gets them excited.

Check Your Preview Line

When people glance at their email, they see the subject line and the beginning of the email. This is the preview line.

The first line of your email needs to be top quality! Your subject line can get their attention and will make them want to read more.

Some people don’t check their preview lines, and it ends up being something generic that won’t interest the receiver. Don’t make that mistake!

Understand What Your Audience Wants

Make sure you keep it specific to your audience and not generalized. Understand what your audience wants and give it to them.

For example, if you have a list that teaches beginners how to use Photoshop, you shouldn’t focus on complicated advanced strategies. Keep it simple for them. The opposite is also true. If you are targeting advanced users, never include basic information they won’t care about.

Keep it Simple and Friendly

Use short sentences instead of big walls of text. Keep the language simple and try not to make it sound like a marketing ploy.

A good tip is to pretend you are writing an email to a friend and telling them something. Don’t make it obvious that you are trying to sell something. Try to sound like a friend recommending a product or service.

Write Better Emails and Your Profits Will Skyrocket

Now you know how to start writing better email marketing content. Your first goal is to get them to click on your email, the next step is to get them to read the whole thing, and finally, you want them to click on your offer.

Mastering email marketing can be tricky. At EmailPreviewServices LLC, we can help you. We can analyze your emails and make sure everything runs smoothly so you can focus on making more money with your email campaigns. Use our contact page to ask how we can help you.